January 20, 2009, - PureSpectrum, Inc. to launch online store in second quarter

January 29th, 2009

SAVANNAH, GAPureSpectrum, Inc. (PSPM) will launch an online store in the second quarter to be housed at www.purespectrulighting.com in order to meet the high volume of requests from investors and consumers for the company’s patent-pending dimmable Compact Fluorescent Lamps.


In December, PureSpectrum finalized a manufacturing contract with a private manufacturer to produce a full line of dimmable CFL bulbs, and the company has already launched a sales and marketing campaign targeting utility companies in the United States for bulk purchases. However, PureSpectrum president and CEO Lee Vanatta said an unanticipated volume of individual requests for the company’s products has accelerated the development and introduction of an online vending module within the company’s website.


PureSpectrum’s dimmable CFLs earned the attention of the lighting industry and the investment community in 2008 when independent testing verified that the company’s dimmable ballast technology enables CFL bulbs to dim better than any commercially available dimmable CFL while also reducing energy consumption proportionally during dimming. Dimming has been consistently identified as a critical gateway function for energy efficient lighting to be able to implement energy conservation strategies such as occupancy sensors and daylight harvesting.


“The clear message we have received is that the public is starving for a dependable dimmable CFL bulb that performs the way light bulbs should perform,” Vanatta said. “Without marketing to the public directly, we have benefitted from the positive word-of-mouth buzz surrounding the green movement within the lighting industry and received an overwhelming number of inquiries regarding product availability. Our products clearly meet a need in the marketplace, and we are eager to be able to meet consumer demand.”


Vanatta said the company has begun reviewing online sales platforms and entered into discussions with shipping and warehousing vendors regarding product delivery. PureSpectrum plans to offer its entire product line online, including multiple bulb styles ranging from nine to 23 watts. PureSpectrum’s dimmable CFL contains far fewer components than conventional dimmable CFLs, enabling the company to sell dimmable CFL bulbs for a price comparable to standard, non-dimmable CFLs.


All PureSpectrum CFLs and products will be fully compliant with established performance standards set forth by Energy Star, Underwriters Laboratory (UL) and the Federal Communications Commission (FCC).


Call (912) 961-4980 for more information about PureSpectrum, Inc. or visit www.purespectrumlighting.com to see a short video featuring PureSpectrum’s dimming technology compared to commercially available dimmable CFL bulbs. Please contact Shareholder Development Group at (770) 518-3449 or [email protected] for investment information.





PureSpectrum, Inc. is a technology company founded and headquartered in Savannah, Ga., that has developed breakthrough patent-pending ballast and dimming technology for artificial lighting. The company’s mission stems from an awareness of the increasing urgency to encourage the adoption of energy efficient lighting solutions through superior performance. PureSpectrum continues its commitment to researching and developing technologies and products that satisfy consumer demand and meet energy conservation standards. For more information on PureSpectrum, please call (912) 961-4980 or visit www.purespectrumlighting.com.


Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements.  Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements.  Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for PureSpectrum’s products and services, its ability to succeed in growing revenue, the effect of new competitors in its market, integration of acquired businesses, and other risk factors identified from time to time by PureSpectrum.